Campaign development, Identity, and Publication Design
Working with All Saints’ Episcopal Church, I helped develop the “Blessed to Belong” theme and designed the promotional materials leading up to the annual pledge drive for church giving. Rather than recounting the obligatory membership expectations (like giving), this campaign sought to remind the congregation of the blessings and benefits that come with membership in their community of faith: A chance to worship on Sunday, be a member of a small group, join a ministry, and make an annual pledge. Since it’s introduction, the campaign has surpassed the church’s expectations given the economic climate, already raising more in the first two weeks of the pledge drive than last year’s effort.
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