This is from one of my favorite blogs, Brand New. Its fun to see what’s changing in familiar brands for better or worse. Though I was initially sad to see this change, it’s growing on me as it is simply a better design solution moving away from stretched letters to custom forms (can’t you see the veggies bouncing in the new letterforms?!).
I liked the point: “branding for children’s products is probably one of the biggest, influential and most underrated specialties of identity design.”
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